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Wine Clubs in Australia
by April Wilson
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Australia has a rich culture of wine production with vineyards dotting all along the richer soiled areas of the country. While American wine clubs focus on subscriptions and selecting wine for you, sending out a couple of bottles of special wine selections per month, Australian wine clubs are discount clubs that offer benefits ranging from just a simple discount on orders to newsletters, special members-only offers, and invitations to exclusive vineyard and winery events.
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Balgownie Estate
Balgownie Estate was established in 1969 in the rich soils of Maiden Gully by well-known winemaker Stuart Anderson. Its wine club offers members the ability to continue to have access to all available and limited release wines as well as other benefits.
To join the wine club purchase six bottles of either its white label, gold label, or Yarra Valley range and you'll receive full membership benefits for 12 months. Membership benefits include a members-only biannual newsletter and a quarterly update on new releases, special wine offers and events. Wine club membership is available via online or offline purchases.
Balgownie Estate
1309 Melba Highway
Yarra Glen 3775
+61 3 9730 0700
balgownieestate.com.au
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Brokenwood
Brokenwood sits on 35.5 acres in the Hunter Valley and was founded in 1970 by winemaker Iain Riggs. According to Robert Parker's "The Wine Advocate," "Brokenwood has established a reputation as one of the Hunter Valley's most respected estates." It has three different wine clubs to choose from: the Cru Club, Single Vineyard Club and International Single Vineyard Club.
Benefits of the Cru Club include: no joining fees, VIP tastings for you and your guests when visiting Brokenwood, free delivery anywhere within Australia, 10 percent discounts off Cellar Door prices on all wines and invitations to exclusive member functions. Benefits of the Single Vineyard Club include: complimentary tickets and priority booking for several Brokenwood annual events, VIP tastings and tours of the winery, free delivery anywhere within Australia and 17.5 percent discount on all wines.
Benefits of the International Single Vineyard Club is geared toward those residing outside of Australia and include a 17.5 percent discount on all wines, deduction of Australian taxes where applicable and VIP tastings and tours of the winery when visiting Australia.
Brokenwood
427 McDonalds Rd, Pokolbin
NSW 2320, Australia
02 4998 7559
brokenwood.com.au
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Rahona Valley Vineyard
Rahona Valley Vineyard is located 80 kilometers south of Melbourne on the Mornington Peninsula. Grapes harvested for wines at Rahona Valley are Pinot Noir, Pinot Meunier and Pino Gris. The conditions in this area are ideal for Pinot grapes.
Rahona Valley's wine club offers the following benefits: private invitations to new vintage launches, archival tastings and harvest activities. Personalized labels are also a membership benefit. The requirement for joining is to fill out its club membership form, which will automatically subscribe you to its newsletter.
Rahona Valley Vineyard
PO Box 256
Red Hill South, Victoria 3937
03 5989 2924
rahonavalley.com.au
