How to Use the Web to Market a Small Business Online for Free

• Step 1

  Get a free website or blog. There are a host of options to get a free website or blog at sites like Wordpress.com or Blogger.com. You do not need to spend money for a simple blog or website. You don't need technical skills to have a simple website using one of these free blog tools. Your website will help you make the most of your online and offline marketing efforts.

• Step 2

  Join related online communities and networks. Find relevant websites and message boards where your customers will be. If you can help others by answering their questions, on most sites you can leave a signature at the end of your post that advertises your website and services.

• Step 3

  Write articles for free article marketing. You can write simple, short articles about your products and services and submit them to popular article directories. You can include a short bio blurb at the end that promotes your website and business. If you have written a helpful and interesting article, some readers will click through to your website to learn more, and they may become customers.

• Step 4

  Participate in related blog discussions on popular blogs. If you can write a useful, nonpromotional blog post, you can get your name and link to your site on a popular blog with a lot of traffic. Visitors will see your link and some will click through to learn more about your business. Also, adding your website link to other popular, related sites will increase your rankings in search engines.

• Step 5

  Add your signature to your email. Whenever you send an email, you can have your email signature promote your website and business.

• Step 6

  Use free ads online at popular websites. For example, you can post free ads weekly to Craigslist.org to promote your business and website in your local area.

• 2
• Keep working to promote your business online with several free marketing methods to get the most exposure and results.
• Keep working to promote your business online with several free marketing methods to get the most exposure and results.
• Avoid unrelated websites or sites that will lower your reputation with customers or search engines.
• Avoid unrelated websites or sites that will lower your reputation with customers or search engines.

References & Resources

• Wordpress - Free Blog
• Craigslist Free Ads