Squeeze Page Tutorials
A squeeze page is a marketing term for a Web page that gathers leads for potential clients. The most popular reason for a squeeze page is to gather email addresses. Some companies attempt to build large record sets of thousands of email and physical addresses for potential customers. Some unscrupulous website owners sell these email addresses to others. However, for some businesses, it's meant as a way to create leads for salespeople and future revenue.
Create the Form
The form is the basic function of the squeeze page. A form should be simple and not too flashy. The fields necessary for the squeeze page are dependent on the necessary information required to make a sale by a visitor. The best squeeze page forms have as few requirements as possible. For instance, a company may need only a first name, last name and email address to send a monthly newsletter to potential customers. If the business relies more on financial information or medical information, it may be more advantageous for the form to require a phone number.
The form also needs easy navigation and a small check box for the user's authorization. This lets the user know the information is collected for the company and assures him that the information is kept private. Some squeeze page forms take it a step further and display a check box that gives the business the ability to email a monthly newsletter without being labeled as spam.
Since squeeze pages are basically sales pages, the layout and text on the page is very important. The heading is probably the most important, since this is the part of the squeeze page that grabs the reader. The heading is only a few words, so it also makes it one of the most difficult parts to design on the squeeze page. The heading should be bold and a slightly larger font than the text, and it should have actionable words to compel the reader to continue browsing the page.
The text of the squeeze page is also important, although it is secondary to the header. If a reader is interested from seeing the headline, he will continue to read the text. The text is used to sell the reader and compel him to enter information into the form. The text should be concise and broken into several paragraphs, making it easier to read. Subheadings are also recommended with text that highlight the advantages of submitting the form.
The opt-out option is necessary. Readers who aren't later converted to a customer may no longer want the email or newsletter sent to them. An opt-out option is added to the newsletter. It ultimately removes the reader from the sales pool. An opt-out option also prevents spam prevention companies from labeling the domain as spam and automatically filtering the business's email addresses. Opt-out pages do not need to be graphically enhanced. A simple "Thank you. You have been removed from the mailing list" is enough for the opt-out page.