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What to Say on Corporate Gift Enclosure Cards

by Laura Maly

Overview

Providing a gift to your employees or vendors is a great way to demonstrate how much you--and your company--appreciate their hard work and commitment throughout the year. While the gesture itself is important, including the right words on the gift enclosure card can make the difference between the token gift and one that is viewed as sincere appreciation.
Showing Your Gratitude

So, how do you craft a message that sounds heartfelt yet professional? This may seem daunting whether you're giving one gift or thousands, but with a few simple tips, your gratitude can shine through. One of the best ways to do this is to ensure the gift enclosure card comes from a person vs. your company. Whether it's your CEO, president or director of human resources, receiving a gift from a person representing the company is much more heartfelt than signing it, "The ABC Company."

Why Are You Giving the Gift?

The first step is to think about why you're giving the gift. Are you thanking an employee for his hard work, dedication and accomplishments, or are you thanking a vendor or business associate for their continued commitment, partnership, efforts and top-notch products or services. Say you're thanking an employee for his hard work. The first part of your gift enclosure might read: "Bob - I wanted to take this opportunity to thank you for all your hard work, dedication and tremendous effort to ensure ABC Company had a great year."
Personalizing the Gift Enclosure Card

Depending on how many gifts you're giving, adding a personal sentiment can be a great touch to show the employee or vendor how a specific contribution made a difference to you and your company. Now, if you're sending out thousands of gifts, this may not be possible, but for those one-off gifts, this shows you put some thought into the gift and sentiment. Continuing with the example of Bob, your enclosure could now read: "Bob - I wanted to take this opportunity to thank you for all your hard work, dedication and tremendous effort to ensure ABC Company had a great year. We could never have made our projections without your insightful contributions to the XYZ project."
Wishing Continued Success

Wrap-up the gift enclosure card by wishing your employees continued success or letting your vendors know you're looking forward to continuing your successful partnership. If this is a holiday gift, wishing them a great new year is also appropriate. So, your complete gift enclosure card for Bob would read: "Bob - I wanted to take this opportunity to thank you for all your hard work, dedication and tremendous effort to ensure ABC Company had a great year. We could never have made our projections without your insightful contributions to the XYZ project. I'm sure 2010 will bring even more exciting opportunities for accomplishment. Keep up the good work. Happy holidays and happy New Year! John Doe, CEO, ABC Company"
Be Sincere in Your Sentiments

Regardless of what you say, the most important thing is to be sincere with your sentiment, and your employees or vendors will appreciate the time and effort you took to include the perfect gift enclosure card with your corporate gift.