What is the Psychological Effect of the Color Green?

by Michael C.

Overview

Finding out the psychological impact and associations of a color can help with decorating, setting a mood, expressing a feeling or marketing a product. The color green occupies the greatest space in the spectrum visible to the human eye and has relaxing properties.
What is the Psychological Effect of the Color Green?

Easy On the Eye

Green is the most restful color for the human eye and looking at green is believed to help improve eyesight.

What is the Psychological Effect of the Color Green?
It Comes Naturally

Green is the most prevalent color in our natural landscape and is often associated with tranquility, peace, healing, fertility, restoration and growth.

What is the Psychological Effect of the Color Green?
Ease Into It

Green is believed to help alleviate nervousness and depressive tendencies. Hospital rooms and waiting rooms (aka "green rooms") are usually painted green because of the color's relaxing and soothing qualities.

What is the Psychological Effect of the Color Green?
The Color of Money

Dark green is associated with wealth, masculinity and can send signals of prudence and fiscal conservatism.

What is the Psychological Effect of the Color Green?
A Darker Shade

Despite many positive attributes and associations, green can have negative connotations. Depending on background and experience, some people might associate green with illness or envy.

What is the Psychological Effect of the Color Green?