How Do People Get Mailing Lists?

by Contributing Writer

Overview

Acquiring the right mailing list is crucial to a successful campaign.

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Mailing lists can be rented from a variety of sources, including magazines, associations, public records and catalogs. The best source is a mailing list broker that has access to a wide variety of mailing lists.
Mailing List Rental Companies

Mailing list brokers are companies that manage mailing lists and handle the rental of the lists.

How Mailing List Fees are Calculated

Mailing lists are rented on "per thousand" names basis. You will pay more for lists with more selection criteria: age, gender, purchase history, etc.
Rent vs. Buy Mailing Lists

Mailing lists are typically rented for one-time use only unless other arrangements are made.
Choose the Right List

The success of a direct mailing campaign is dependent upon selecting the right list of people to receive your mailing. No matter how good the offer is or the marketing material is, if it goes to the wrong people the campaign will fail.
Response Rates to Expect

Direct mail marketing can get from 1 to 3 percent response rates when done correctly.