2Narrowcasting is niche targeting. It helps the narrowcaster take all their information away from the genaral audence.It focuses on demographics and preferences. Let's say you have a radio show that you want to target to moms with children under 6. This article will show you how to narrowcast to that audience.Website
- Getting Your Message to Your Target AudienceDecide who you want to target with your show: The Broadcast model would say men 18-24, while the narrowcast model would focus on the 18-24 male who makes more than 50,000 per year and enjoys motorcross sports.Compile a mailing list. This is best done by putting up a survey on your website. By hitting the correct questions, you will be able to get the list you want.Give them something exclusive: Let's say that currently anyone who stumbles across your Website can listen to your whole show. To truly narrowcast, you have to give your niche something that the general audience is not getting. 
Some broadcasters give the general audience snippets of their show or the first hour. You could have people sign up for premium content (rest of the show) or "behind the scenes" content. The premium content does not have to be free; in fact, most radio shows charge a fee.Market to the specialized group: You know your target audience. There is something for them exclusively, so now market to them. Where would that 18-24 year old motorcross loving male be? The ideal way might be through a newsletter that you send out to this group.
