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How to Make Money With an Internet Video

by Michael McCann

  • Overview

    Internet video producers often look for means to pay for their videography efforts; many producers want to make money with an Internet video. Three of the most common methods for making money with Internet video are: charge on a pay-per-view basis, ad sponsorship and product placement. According to a 2009 study by TubeMogul, Internet video producers average 12 dollars per 1,000 views, based on an ad-supported platform for monetizing Internet video. When utilizing an ad-supported Internet video, overlays are the most popular format.
    Making Money with an Internet Video
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  • Step 1

    Decide what your comfort level is with various means for making money with an Internet video. Do you want to produce company videos for a business for your client to place on their website? Do you want to participate in a revenue-sharing program with high-trafficked websites such as YouTube.com (monthly views of 100,000 are necessary to create worthwhile dollar amounts) with videos of a more personal nature or accept a set sum of money for a popular Internet video site to feature your video? Your personal interests help dictate which direction you take for monetizing your Internet video.

  • Step 2

    Make a list of the equipment and software you need, focusing on acquiring the best possible because video standards are constantly being upgraded. Follow forums discussing equipment and software on sites such as www.dv.com. Go to national trade shows where other videographers will come (e.g., Digital Video Expo and National Association of Broadcasters). By personally networking with video industry participants, you will quickly clarify your role in the Internet video field. Look for joint ventures at trade shows with established attendees from Internet sites such as iFilm and Amazon Unbox.

  • Step 3

    Investigate what is being viewed on the Internet. Visit eHow.com, VideoJug.com, YouTube.com, among other sites, to see which genres of videos pull the most views. If you want to produce an Internet video to promote your business, visit BlendTec.com and appreciate the creativity in the creative "Will it Blend" video series using the BlendTec blenders and gaining viral video status. Be sure the video will fit and work on the small screen of the Web and mobile phones.

  • Step 4

    Scout for a video set with minimal distractions. An indoor location away from noises that your microphone(s) will pick up is best. With halogen or fluorescent lighting, you can fill-in shadow areas on the set so that the finished video has no dark shadows. If editing software will fill-in a video backdrop of the set, a green (or blue) felt fabric behind the subject being taped will allow for maximum flexibility in the final video product. If the subject of the video requires outdoor taping for authenticity, audio mixing will filter unwanted sounds from the finished product.

  • Step 5

    Tag the final video with keywords that point to your website or keywords that are heavily searched so the search engines will pick up your video as an option for viewers worldwide. Include the same keywords used in tagging the video within the script of the video. Upload your video.

  • Step 6

    Spread the word a new video is online via social networking sites such as Twitter, Facebook (also a video hosting site), LinkedIn, Xing, email lists, links to other sites. If the URL for the video you produced is long, use a URL-shortening tool such as bit.ly to make it easy for potential viewers to cut-and-paste the shortened URL into their browser.
  • 4
  • Computer High-speed Internet connection Video camera 8' x 12' green or blue felt with supporting structure as video backdrop Lighting Audio equipment Editing software
  • Computer
  • High-speed Internet connection
  • Video camera
  • 8' x 12' green or blue felt with supporting structure as video backdrop
  • Lighting
  • Audio equipment
  • Editing software
  • Register with video distribution platforms such as TubeMogul.com Attend digital video trade shows such as the DVExpo Invest in the highest equipment you can, including a HD camera Improve your videography abilities by videotaping home movies and editing these movies to become comfortable with your equipment and software
  • Register with video distribution platforms such as TubeMogul.com
  • Attend digital video trade shows such as the DVExpo
  • Invest in the highest equipment you can, including a HD camera
  • Improve your videography abilities by videotaping home movies and editing these movies to become comfortable with your equipment and software
  • Steer clear of video websites that exhibit offensive material. Your video associations matter.
  • Steer clear of video websites that exhibit offensive material. Your video associations matter.

References & Resources

     
     
 
 

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