1Traditionally, you find a publication you want to write for, think of an idea for a piece that would suit that publication and then pitch your idea to the appropriate editor. But whether you are a new freelancer or a veteran, chances are you occasionally fall victim to writer's block, and it's worst when you can't even come up with an idea to pitch. Fortunately, you can keep busy with other tactics, such as writing letters of introduction and catching up with friends in the business, while you wait for your brain to un-freeze.
- Use a non-query tactic. If you cannot think of a specific article idea for a given publication, but know that your expertise would be right up that publication's alley, write a letter of introduction instead. Be specific not only regarding who you are and your qualifications, but also what drew you to this particular publication. Do you read a certain column every week? Like the website? Say so. Just make sure you are addressing an editor who has some say in the matter--editorial assistants frequently overlook letters of introduction, or file them in the "low priority" pile and forget to give them a second glance. You can also use this non-query tactic with editors for whom you have written in the past--simply remind them of who you are and ask if they currently have work available for a freelancer.Sell yourself. If you are getting enough steady work that you can afford to set time aside (or hire someone else) to construct a website, do so. If you cannot afford this yet, take advantage of services like MySpace and Facebook. There are websites devoted to finding work for freelancers, such as guru.com; or for writers in particular, such as mediabistro.com. It also helps to get active locally. Attend trade conventions, print up business cards and hand them out at every opportunity you get. Remember, even the country's top freelance writers occasionally work for local and/or trade publications, so mine your own neighborhood in addition to online resources and those you copy from the mastheads in the glossies (see Resources below).Make connections. Follow up on all those M.I.A. queries and letters of introduction. Be courteous to everyone you meet within the industry--not just editors, publishers and potential clients, but fellow writers as well. You never know who might be willing to give you a reference. Also, though it is wise to remain professional, remember that editors are people, too--they appreciate a tasteful joke or respectful personal inquiry every now and again. The more of a repertoire you develop with an editor, the more likely she is to maintain contact and rehire you in the future. By the same token, always remember to send a thank-you card when an editor gives you an assignment. Some writers even find it helpful to send holiday cards or regular email updates.
