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How Is a Digital Camera Useful for a Business?
by Richard Burke
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Overview
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From small business to large business, digital cameras have become an important tool used in areas of documentation, marketing and product support. Technicians use cameras to aid in troubleshooting. Insurance agents use digital cameras to photograph accident scenes and property damage and real estate agents use digital cameras for property marketing. Digital cameras are used for business publications and websites
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Real Estate
According to Realtor.Org, in 2006 about 74 percent of people began a search for a new home on the Internet. Today the percentage may be closer to 90 percent. Good photographs are essential to selling homes and digital cameras are used with wide-angle lenses to make home virtual tours. People tend to sort their listings viewing properties with images and virtual tours first. The more images that are used the better as long as they are wide angle, clear and properly exposed.
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Human Resources and Training
Human resources departments in large companies use digital cameras to make employee badges and to document training events and other corporate activity. Company events like a company picnic or outing can be photographed by a skilled amateur and save the organization money. Photographs may be used with employees to help train them by documenting activity and then reviewing it as compared to best manufacturing practices.
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Corporate Security
Security organizations use digital cameras for corporate surveillance of facilities and of employees involved in mission critical work. Security departments in large organizations will take pictures of visitors to make temporary badges.
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Company Publications
Even small businesses today have a website and most print brochures, product information, technical manuals and sales information sheets. Digital images can be used for all these publication efforts and in many cases employees can take the pictures. Most employees will jump at the chance to take pictures for publications and like the change of work for a day or two. For mission critical work, like annual reports and magazine advertisements, outside professionals should be hired.
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Insurance Documentation
Insurance agents and claims adjusters use digital photographs of accident scenes, damaged property and home robberies in their reports. Most insurance agents have a digital camera with them at all times. Police also use digital cameras in crime scene investigation, mug shots and prisoner documentation.
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Trade Shows and Training
Digital cameras are very useful at trade shows. Businesses will use them to document their participation and create badges and other trade show materials. They will also use them to photograph competitor's booths and new technology. Training organizations also use digital cameras to document attendance and make personalized training materials.
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