Business Card Etiquette in Spain

• Information to Include

  Business cards in the United States tend to be less formal than in Spain and may include only basic information. However, since your business card is such an important means of contact while in Spain, make sure that your information is thorough. Include you full name and title or position. Contact information such as phone, cell phone, address, email and fax number should all be included. Also, list the hours that you are available for contact.

• Importance of the Business Card in Spain

  Spanish business people consider the business card to be the point of first contact. The design and quality of the card will set your first impression with your Spanish hosts. The exchange of business cards begins your relationship with your potential client; the card is seen as transfer of personal information and is the first step in building trust.

• Presenting Your Card

  Keep your business cards in a nice card case. When first arriving at a business, introduce yourself to the receptionist and then present your card. Extend the card with the Spanish side facing up. When presenting your card to your potential client, palm the card, with the Spanish side facing up, to encourage a handshake.

• Accepting Business Cards

  When you are handed a business card, hold it by the edges and look it over carefully; your client will expect you to treat the card with respect and to show that you are aware that she is offering you personal information. Do not shove the card into a jacket pocket; place it in your business card case.

References & Resources

• Executive Planet: Spain
• Kwintessential: Spain