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How to Advertise a Wheelchair Van

by Contributing Writer
  • Overview

    Your wheelchair van business is a valuable service to the growing numbers of aging and infirm people in local communities needing transportation. Once you establish your van service as reliable, safe and clean, your business may have a steady roster of satisfied clients. There are a number of ways to advertise your wheel-chair van service. Be sure your vehicle is up to code with maintenance, safety, and insurance before you begin to promote your services.
 
  • Step 1

    Use the van itself as the main vehicle of your advertising effort. Have the name of your company professionally painted on the sides of your van. Also try to incorporate promotional tag lines such as "Wheelchair Accessible Van" to clearly tell anyone reading your van message the service you are offering. Include your phone number in a readable typeface. Keep your van clean inside and out to represent your company services well to your clients and their families. Word-of-mouth advertising and testimonials are very important and valuable marketing tools for your company.
  • Step 2

    Contact and set up meetings if possible with nursing homes, special schools, hospitals and even churches in your geographic coverage area. Ascertain their usage of independent carriers as transportation and any rules and guidelines. Ask about requests for proposals (RFPs) or certification protocols if appropriate. These opportunities could represent a steady income source for your business.
  • Step 3

    Print fliers and distribute them on the cars parked at senior citizen homes. Ask if you can post a flier in the community bulletin board. Use tear-off slips, although be wary of how your flier will look after a week or so. You might want to refresh the fliers frequently or seek a more permanent display device for your ad such as an acrylic frame.
  • Step 4

    Print business cards with your business name. Use the second side of your business card for your company phone number and a phrase such as "Wheelchair Transportation." Give out your card to anyone you see in a wheelchair and to everyone else you meet.
  • 4
  • Wheelchair van Fliers Business cards
  • Wheelchair van
  • Fliers
  • Business cards
  • Don't bite off more than you can chew. If you're a one-person van, limit your promotional tactics to one or two. You don't want to generate more business than you can handle, as it could negatively affect your business's reputation.
  • Don't bite off more than you can chew. If you're a one-person van, limit your promotional tactics to one or two. You don't want to generate more business than you can handle, as it could negatively affect your business's reputation.

References & Resources